Lance Armstrong narrates this hugely entertaining and unexpectedly emotional documentary about innovation, family legacy, reinvention, and the cultural imprint of a first bike. Through rare archival material, modern cinematography, and the voices of riders, collectors, industry leaders, and the Schwinn family itself, the film becomes more than the story of a company’s rise and fall. It becomes a reflection on what bicycles came to mean in American life.
PRODUCER(S): Jim Packer, Chris Brown, David Brookwell, Carl Cramer, Khristian A. Howell, George Howell, Katie Baldwin, Miguel Hernandez
CAST: Lance Armstrong, Richard Schwinn, Jenn Dice, John Burke, Joe Breeze, Gary Fisher, Charlie Kelly, Judith Crown, Zapata Espinosa